A self-initiated project, a tribute to the drink that gets many designers through all-nighters, coffee!
TLC: Tea, Love & Coffee is a coffee house chain that creates a homely, comforting & welcoming impression.
To create the identity I aimed for a contrast between a simple heart & elegant script, granting depth to the brand with the shape subconsciously encouraging affection between TLC & its customers.
Changing With The Times
The official colours of TLC will change every season to reinvigorate the brand & mimic the real life surroundings of customers. This colour change is shown with winter's disposable cups
TLC Coffee can be bought in white bags with coloured stripes for indicating blend variance. Set off by a TLC branded “window” so the owner can easily check how much coffee they have left.
Boxes of teabags will follow a similar design to the coffee bags. A minimalist pattern wraps around in different colours for different blends.