SPECTRUM SHIRTS Brand & Identity


Spectrum Shirts is a customised garment printing company in Birmingham. The "Spectrum" name comes from the colour spectrum, representing the variety of products printed & the ink upon it.

Spectrum Shirts is actively involved in the local LGBT community & wanted to make this clear, so the main element of this identity is the rainbow flag blooming from the corner to create a shirt shape.

The client requested the logo contained text describing what was produced, as well as their slogan "Made with Pride". To include this text I framed the logo in a circular stamp of quality.

Displayed is the main brand, business cards & social media header banner.