SOFT & GENTLE Print Advertising



Soft & Gentle create women’s personal care products, known for their gentle formulations & great fragrances.

They were a client of one of my former employers & approached us for a new female-orientated print campaign.


We worked as a team on the pitch but everyone took primary ownership of a direction, here's my idea & mockups.

Dr​ess Fresh Every Day

Smell is the strongest sense, therefore deodorant is one of the most important parts of any outfit yet one often bought & applied without much thought. To correct this, I displayed visually what a Soft & Gentle scent can do for your first impression.


By placing women in beautiful flower dresses in everyday, often sweaty situations, I presented Soft & Gentle as a way to alleviate discomfort & agitation. Making the choice to ‘Dress Fresh Every Day’ is now equivalent to choosing serenity over irritation.