MORGAN GREY Brand & Identity


Morgan Grey is a musician who blends an airy voice with echoey piano to create a nostalgic & dreamlike soundscape.

The general feel of his music makes me think of a discovery-era wife looking out to sea, awaiting the return of her sailor husband & dealing with the insecurity of not knowing whether or not she'll ever see him again. Morgan loves seaside towns so a coastal feel for his branding felt appropriate.

A diamond-shape base brings reliability & luxury, emblazoned with his name in a solid typeface utilising oldstyle serifs to resemble an old shipping company. This image is completed with a lighthouse & waves, guiding the way to new adventure on top, balanced by a wrapped anchor creating a sense of stability & home on the bottom.

Shown is the main colour, scheme two alternatives, and an adjusted design for his first single, "This Town"